Growing Concepts - House of Flowers and Plants - Growing Concepts - House of Flowers and Plants

Hortifair, Amsterdam november 2005

Back to Nature

In an ‘underground’ experience, visitors are invited to experience the power of earth. Natural products such as flowers and plants have a basis of fertile soil. How is this surplus value (perception) communicated to consumers? The presentation ‘Back to Nature’ shows several examples of this surplus value.

Honest, natural products in a contemporary presentation as a statement for consumers’ first necessities of life!
From luxury goods to basic needs.
Back to Nature

Natural Art - Rob Plattel, Natural Art, Styling, Floristry